Each year, industry analysts, experts and vendors bombard us with acronyms for the next big trend. There are several ways to examine these trends to determine if you should jump on board.
First, ask yourself if the trend is real or just the next pet rock. Is it being used by early adopters or merely by companies conducting R&D to determine if there is any real value? If it is real, will it have an impact on the industry this year, or will it take several years? And will that impact be incremental or revolutionary?
Second, remember that a solution may be appropriate for the Fortune 500 market or the small to midsized business (SMB) market, but not always both. Although trends are pitched to everyone, the reality is that some are a better fit for large firms while others will be adopted by the SMB market.
>>> Read the rest of my article Data Integration Trends: Future Shock on the DM Review website.
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