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Akin Arikan

More power to MDM! I am a fan especially of the variant that is about customer data integration.

The discussion is a little like AI it seems. Pretty geeky. But the people in the know have to got to somehow make it happen so that visions such as the customer-centric, digital, multi-channel enterprise can become reality.

One day when interoperable or "standard" ways of doing things have been established people will look back and think it wasn't a big deal. In fact it will be taken for granted. But until that day there is still a hill of know how and organizational challenges to climb.

Thank you for writing about it!
Akin

Multichannelmetrics.com

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