Just mentioning master data management (MDM) will cause businesspeople’s eyes to glaze over and most IT folks to run for the hills.
Why does MDM create puzzlement and apprehension? The principal reason is that they need an IT buzzword dictionary to interpret the rather lengthy and complicated definitions. Despite the inherent reluctance, a successful MDM program needs businesspeople to understand it, sponsor it and commit to being part of the solution, along with IT to design, build and deploy it. And before any of that happens, you need to have a two-way dialogue about it.
>>> Read the rest of my article Start a Dialogue about MDM on the DM Review website.
+Rick Sherman
More power to MDM! I am a fan especially of the variant that is about customer data integration.
The discussion is a little like AI it seems. Pretty geeky. But the people in the know have to got to somehow make it happen so that visions such as the customer-centric, digital, multi-channel enterprise can become reality.
One day when interoperable or "standard" ways of doing things have been established people will look back and think it wasn't a big deal. In fact it will be taken for granted. But until that day there is still a hill of know how and organizational challenges to climb.
Thank you for writing about it!
Akin
Multichannelmetrics.com
Posted by: Akin Arikan | November 14, 2008 at 11:51 AM