“Big data” analytics is hot. Read any IT publication or website and you’ll see business intelligence (BI) vendors and their systems integration partners pitching products and services to help organizations implement and manage big data analytics systems. The ads and the big data analytics press releases and case studies that vendors are rushing out might make you think it’s easy -- that all you need for a successful deployment is a particular technology.
If only it were that simple. While BI vendors are happy to tell you about their customers who are successfully leveraging big data for analytics uses, they’re not so quick to discuss those who have failed. There are many potential reasons why big data analytics projects fall short of their goals and expectations. You can find lots of advice on big data analytics best practices; below are some worst practices for big data analytics programs so you know what to avoid.