The good news is that enterprises have recognized the significant business value of analyzing the surging amount of information and then acting upon that analysis. The bad news is that many enterprises have become overwhelmed by the information deluge and either cannot effectively analyze it or cannot get current enough information to act upon.
Enterprises are in this position because many are still using the standard techniques and technologies that became mainstream in business intelligence (BI) and data warehousing (DW) before the current information deluge. Enterprises have been encountering significant increases in volume, variety and velocity over the last several years as they have expanded from integrating data from internal operational systems to data interchange with customers, prospects, partners, suppliers and other stakeholders.
Although businesspeople do have considerably more data available, there is often an information gap with data locked in data silos and spreadsheets being used as a sort of data superglue. Businesspeople are frustrated with lost opportunities to better manage their business or grow their enterprise’s revenue and profits.